
FORMULATING STORIES THAT STICK
AND CONTENT THAT CONNECTS.

STREAMLINED PRODUCTION.
Elevate your brand through the power of authentic storytelling.
1. DISCOVERY
Explore purpose and meaning of the story, establish project goals, define deliverables, and review pricing structure.
2. PRE-PRO
Launch your project through creative planning sessions, location scouting, storyboarding, scriptwriting, shot lists, and scheduling.
3. PRODUCTION
Capture stunning visuals and a sound narrative structure in a relaxed environment that allows for people to be the best version of themselves.
4. POST
Through editing, color grading, and sound design, we create an authentic product that resonates richly.
OUR WORK.


Close up with Trey Stephens '08

Voices of Mays - Mazie Johnson

Sizzle Reel 2025

Goodyear Cotton Bowl 2025


ORIGIN STORY.
In 2005, Clay Taylor was welcomed into the Texas A&M Athletics Video Lab, marking the beginning of a career in visual storytelling. Years later, the Video Lab name was retired as the production team was rebranded to 12th Man Productions. Though the name changed, the creative spirit of that place lived on in the hearts and minds of the men and women who roamed its haunted hallways.
(The ghost stories will have to wait for another day.)
​
Nearly two decades later, the Video Lab name was reborn. The launch of this new endeavor offers a moment to pause and reflect on the pioneers who blazed the trail we are now fortunate to walk—people like Andy, Verz, Tiff, Glove, Pulv, Buddy, and Will. We stand today on the shoulders of giants, grateful to continue their extraordinary legacy.
